Getting brand deals as a UGC creator doesn't have to feel like throwing pitches into a black hole. I get it—you see other creators posting sponsored content and wonder how the hell they're landing these deals while you're stuck refreshing your DMs hoping for something, anything.
The truth? Most creators are doing it wrong. They're waiting for brands to find them, or they're blindly sending pitches to brand emails they found on Google. There's a better way.
What Actually Gets You Brand Deals (Not What You Think)
Here's what doesn't work: posting pretty content and hoping brands notice. Having a "media kit" ready. Waiting until you hit 10K followers.
Here's what does work: being in the right place at the right time when brands are actively looking for creators. Sounds simple, but most creators miss this completely.
Brands don't wake up and think "I need to find a random creator today." They have campaigns to run, deadlines to hit, and budgets allocated for specific projects. Your job isn't to convince them they need UGC—it's to be there when they already know they do.
Step 1: Get Clear on What You Actually Offer
Define Your Content Style
Brands aren't hiring you for your follower count. They're hiring you for your ability to create content that sells their products. Big difference.
Ask yourself:
What type of content do you naturally create? (Unboxings, tutorials, lifestyle shots, reviews)
What's your vibe? (Minimal and clean, cozy and warm, bright and energetic)
What products fit naturally into your content?
You don't need to be everything to everyone. Pick a lane and own it.
Know Your Numbers (The Ones That Actually Matter)
Forget follower count for a second. Brands care about:
Engagement rate (likes + comments ÷ followers)
Ready to find your next brand deal?
Join Pitchlo and discover real brand deals from verified companies. No more cold pitching—just real opportunities waiting for you.
Why guess which brands might need creators when you can see exactly who's hiring? Platforms like Pitchlo show you real brand job listings where companies are actively looking for UGC creators.
It's like a job board for creators—instead of cold pitching, you're applying to brands who already posted that they need content.
Check Brand Partnership Hashtags
Search hashtags like #creatorpartner, #brandpartnership, or #ugcreator on Instagram and TikTok. You'll find brands actively working with creators, which means they're open to new partnerships.
Step 3: Craft Pitches That Actually Get Responses
Lead with Value, Not Your Bio
Bad pitch: "Hi! I'm Sarah, a lifestyle creator with 5K followers. I'd love to work with your brand!"
Good pitch: "I noticed you're running ads with UGC content for your skincare line. I create morning routine content that converts really well for beauty brands—here's an example of a video I made that got 50K views and drove sales for a similar product."
See the difference? The second pitch shows you understand their needs and have proven results.
Include Relevant Work Samples
Don't send your "best" content. Send your most relevant content. If you're pitching a fitness brand, show fitness content, even if your highest-performing post was about coffee.
Make It Easy to Say Yes
Include 2-3 content ideas specific to their product
Mention your rates upfront (yes, really)
Give them a timeline for delivery
Show them exactly what they'll get (number of posts, stories, reels, etc.)
Step 4: Price Your Work Like a Professional
Know Your Worth
Here's a rough starting point for UGC rates in 2026:
Static Instagram post: $100-300
Instagram Reel: $200-500
TikTok video: $150-400
Product review: $250-600
Usage rights (ads): Add 50-100% to base rate
These aren't rules—they're starting points. Adjust based on your audience size, engagement, and the brand's budget.
Don't Work for "Exposure"
Free product is not payment. It's product cost, and brands factor that into their marketing budget anyway. Your time, creativity, and audience access are worth real money.
If a brand can't pay your rates, they're not your customer. Move on to brands that can.
Step 5: Build Systems That Scale
Track Your Outreach
Keep a simple spreadsheet with:
Brand name
Contact info
Pitch sent date
Response status
Follow-up dates
This prevents you from pitching the same brand twice and helps you follow up consistently.
Create Content Templates
Develop 3-5 content formats you can adapt for any brand:
Unboxing + first impressions
Tutorial or how-to
Before/after transformation
Day-in-the-life featuring the product
Problem/solution narrative
Having templates makes it easier to pitch specific ideas quickly.
Set Up a Content Creation Workflow
Once you land deals, you need to deliver consistently. Create a system:
Product arrives → unbox and plan content
Shoot all content in one session if possible
Edit and schedule posts
Send deliverables to brand
Post on your channels
Track performance and report back
The Biggest Mistakes UGC Creators Make
Waiting for Brands to Find You
Brands aren't scrolling through millions of creators looking for hidden gems. You need to put yourself in front of them when they're actively hiring.
Pitching Your Follower Count Instead of Your Results
A creator with 2K engaged followers who can drive sales is worth more than someone with 20K passive followers. Focus on what you can deliver, not vanity metrics.
Undercharging Because You're "New"
Brands don't care if you're new—they care if you can create content that works for them. Price based on the value you provide, not your experience level.
Not Following Up
Most brand partnerships happen after multiple touchpoints. If you don't hear back after your first pitch, follow up in a week. Then again in two weeks. Many creators give up after one email.
Where to Find Brand Deals Right Now
Stop waiting for opportunities to find you. Here's where brands are actively looking for UGC creators:
Creator Marketplaces
Pitchlo is built specifically for this—real brand job listings where you can see exactly what companies need and apply directly. No guessing, no cold pitching random brands.
Brand Websites
Check the "partnerships" or "creators" pages on brands you want to work with. Many have application forms or contact info specifically for creator collaborations.
Social Media Manager Job Boards
Social media managers often handle creator outreach. Check where they're posting about needing UGC content.
Industry Facebook Groups
Join groups for your niche (beauty, fitness, lifestyle) where brands and creators connect.
Making This Your Side Hustle (Or Full-Time Income)
Getting brand deals as a UGC creator isn't about luck or having the perfect aesthetic. It's about being strategic, professional, and persistent.
Start with one brand deal. Deliver amazing work. Use that success to pitch the next brand. Build relationships, not just transactions.
The creators making consistent money from brand partnerships aren't the ones with the most followers—they're the ones who treat this like a business. They know where to find opportunities, how to pitch effectively, and how to deliver results brands actually want.
Your content creation skills are valuable. Don't undercharge for them, and don't wait for someone to discover you. Go find the brands that need what you create.
