How to Pitch Pet Brands as a UGC Creator (And Actually Get Hired)
If you've been wondering how to pitch pet brands as a UGC creator, the answer is simpler than most people make it sound. Pet brands are actively hiring creators right now — not influencers with massive followings, but real people with real pets who can make authentic content that converts. You don't need 100k followers. You need a dog, a cat, a bunny, or honestly any animal that gets camera time, and you need to know where to show up.
The pet industry is massive. Americans spent over $150 billion on their pets in 2023, and that number keeps climbing. Brands in this space — pet food companies, supplement brands, toy makers, grooming products — they all need content. Constantly. And UGC creators are their go-to solution.
The key is knowing how to position yourself and where to find the actual job listings, not just cold DM into the void.
If you're looking for real pet brand deals right now, Pitchlo has active opportunities from verified pet brands you can apply to today. No agency middleman, no follower minimums — just real briefs from brands that want UGC.
What Pet Brand Deals Actually Look Like
Pet brand deals for UGC creators aren't like influencer sponsorships. You're not posting to your feed and hoping your audience converts. You're making content the brand owns and uses — on their product pages, paid ads, social channels, and email campaigns.
Here's what real pet brand UGC jobs look like in 2026:
Product Demos and Unboxings
A pet food brand sends you a bag of their new grain-free kibble. They want a 30-second vertical video of your dog eating it — genuine reaction, real setting. No script. They'll run it as a TikTok ad or drop it on their Instagram Reels. These deals typically pay $75–$300 per video depending on usage rights and deliverables.
Pet Supplement Reviews
Brands like hip and joint chews, calming treats, and probiotic supplements for pets are exploding. They want creators whose pets have a relatable "story" — an older dog with stiff joints, an anxious rescue cat. You document the before/after in a casual, real-talk video format. These tend to be slightly higher-value deals — — because the content has strong conversion value.
Ready to find your next brand deal?
Join Pitchlo and discover real brand deals from verified companies. No more cold pitching—just real opportunities waiting for you.
Looking for pet brands hiring UGC creators in 2026? Here are 8 real options — from marketplaces with active listings to direct brand programs — so you can land paid pet content deals.
Dog shampoos, ear cleaners, dental chews, nail grinders. Brands want creators showing real-life use: bathing your dog in the tub, brushing teeth, trimming nails. It's not glamorous content, but it's incredibly watchable — and brands know it. These are often multi-deliverable packages (think 3–5 clips for one flat fee).
Pet Toy and Enrichment Content
Puzzle feeders, lick mats, interactive toys — brands want to show pets genuinely engaged with their products. A 15-second video of a golden retriever going absolutely feral over a new toy is worth more to a pet brand than a perfectly scripted ad. These tend to be smaller deals ($50–$150) but are fast to produce and great for building your pet UGC portfolio.
Lifestyle and "Day in the Life" Content
Some brands want content woven into daily life — your morning routine with your dog, your cat's feeding setup, a walk with a new harness. This style works well for premium pet brands going for an aspirational but real aesthetic. These deals often include exclusivity clauses, so read the brief carefully.
How to Find Pet Brand Opportunities as a UGC Creator
This is where most creators waste time. Cold-emailing brands and sliding into DMs is a grind with a low hit rate. The smarter move is being where brands are already looking for creators.
Here's where real pet UGC jobs are actually posted:
Pitchlo
Pitchlo's pet UGC creator jobs page is exactly what it sounds like — a curated list of active pet brand deals you can browse and apply to directly. Brands post briefs with the deliverables, pay rate, and timeline spelled out. You submit a pitch, they review it, done. No middlemen, no guessing if the brand is legit.
This is the difference between chasing deals and having deals come to you.
Brand Marketplaces vs. Cold Outreach
Most UGC creator advice tells you to cold pitch brands via email. Honestly? That works maybe 5% of the time if you're lucky. Brands are busy. Your email gets buried. Even if they're interested, the back-and-forth to negotiate, agree on deliverables, and handle payment can take weeks.
A marketplace cuts all that out. The brand has already decided they want UGC, they've set the budget, and they're actively reviewing pitches. You're not convincing anyone to try UGC — you're just the right creator for the job.
Social Media Brand Hunting
If you want to supplement marketplace applications with some targeted outreach, look for pet brands that are already running UGC-style ads on TikTok and Meta. If they're running that kind of content, they're buying it from somewhere. You can reach out directly, but lead with your portfolio and keep it short.
UGC Creator Communities
Facebook groups, Discord servers, and Reddit threads for UGC creators do share brand opportunities. Quality varies wildly. Some are legit, some are brands trying to get content for exposure. Always verify pay before accepting.
Here's where a lot of creators miss the mark. They think they need a perfect filming setup or a highly trained photogenic pet. They don't.
What pet brands actually want in 2026:
Real Pets With Personality
Brands don't want stiff, over-directed pet content. They want authentic. A cat who knocks things over, a dog who's a little chaotic, a rabbit who ignores everything — that's relatable content, and relatable content converts. Your pet doesn't need to be a trained model. They need to be themselves.
A Creator Who Can Handle Pets On Camera
This sounds obvious, but it matters. Can you manage your pet, hold a product, and keep the shot steady at the same time? Even rough-looking footage is fine if the pet interaction feels natural. What doesn't work is content where the pet is clearly stressed, uninterested, or being forced into a pose.
Vertical Video Capability
Almost every pet brand brief right now is asking for vertical video (9:16 format) for TikTok, Instagram Reels, and YouTube Shorts. If you're still shooting horizontal and hoping for the best, you're behind. Get comfortable shooting and editing vertical.
A Clean, Simple Portfolio
You don't need 50 videos. You need 3–5 solid examples of you and your pet on camera. A product demo, a lifestyle clip, a reaction video. Post them somewhere linkable — a Google Drive folder, a simple website, a highlight on Instagram. Brands just need to see that you can deliver.
Niche Fit
A dog-focused creator applying to a cat brand deal isn't a great match — and brands notice. If you have a dog, lean into dog brand deals. If you have multiple pets, great — but make sure your pitch reflects the relevant pet for the specific brief. According to Later's research on social content performance, niche relevance significantly increases the likelihood of brand partnerships converting.
Fast Turnaround
Pet brands, especially smaller DTC ones, are often running lean teams. They want creators who can deliver within a week or two, not six weeks. If you can commit to a fast timeline and actually hit it, that alone sets you apart.
How to Apply to Pet Brand Deals (Step by Step)
You've found a pet brand deal you want. Here's exactly what to do:
Step 1: Read the Brief Completely
I mean all of it. The deliverables, the usage rights, the timeline, the tone guidelines. Nothing tanks a pitch faster than proposing something that contradicts what the brief already specifies. If they want "casual and funny," don't pitch "polished and cinematic."
Step 2: Write a Pitch That's Short and Specific
Your pitch isn't a cover letter. It's a quick "here's why I'm the right fit." Two to three sentences max on who you are and your pet(s). One sentence on why you're a good match for this specific brief. A link to your portfolio or a relevant sample video. That's it.
Example:
"I'm a UGC creator based in Austin with a 4-year-old goldendoodle named Mango. I specialize in dog care and product content — here's a sample [link]. I can turn this around within 7 days and have experience shooting vertical video for pet supplements and food brands."
Specific. Fast. Easy to say yes to.
Step 3: Show Your Pet, Not Just Your Stats
Pet brand briefs care less about your follower count than almost any other niche. What they care about is your pet and your ability to capture them naturally on camera. Lead with that. Include a photo of your pet in your pitch if the platform allows it — it immediately makes your pitch more memorable.
Step 4: Be Clear About Deliverables and Timeline
If the brief asks for 3 clips, confirm you'll deliver 3 clips by the deadline. If there's anything ambiguous in the brief, ask one clarifying question upfront rather than delivering the wrong thing. Brands appreciate a creator who communicates clearly.
Step 5: Deliver and Follow Up
Once you've landed the deal, deliver exactly what was agreed. No surprises, no late drops without warning. Good delivery = repeat work. Pet brands that find a creator they like will come back for seasonal campaigns, product launches, and new SKUs. One deal can turn into an ongoing relationship if you make it easy.
Start Landing Pet Brand Deals Today
Here's the truth: the pet UGC space is competitive, but it's not overcrowded. Most creators are applying to beauty and lifestyle deals. The creators who figure out how to pitch pet brands as a UGC creator — and show up consistently with a focused portfolio — are landing deals regularly.
You don't need a huge following. You need a pet, a phone, decent lighting, and a place to find real briefs from real brands.
According to Sprout Social, UGC consistently outperforms brand-produced content in engagement and trust metrics — which means brands are only going to keep investing in creators like you.
Stop cold-pitching into the void. Join Pitchlo, browse real pet brand deals, and start submitting pitches to brands that are already looking for what you've got.
Pet brand deals for UGC creators are one of the most accessible opportunities in the creator economy. Here's what real deals look like, what brands want, and how to apply.
