UGC Creator Jobs in Pets: How to Land Paid Brand Deals with Pet Companies
Pet content is one of the most active niches for UGC right now. If you've got a dog, cat, rabbit, or even a gecko — and you can shoot decent video on your phone — pet brands want to hear from you. We're not talking about becoming an influencer with 100k followers. UGC creator jobs in pets are about making content that brands use in their own ads, emails, and product pages. Your audience size doesn't matter. Your content does.
Pet industry spending in the US alone crossed $147 billion in 2023, and it's still climbing. Brands selling food, supplements, grooming products, toys, and accessories are all pouring money into UGC because it converts better than polished studio content. Real pets. Real reactions. Real owners. That's what sells.
If you want to find real pet brand deals — not just tips on how to pitch — Pitchlo is a marketplace built specifically for this. Brands post jobs, you apply. Simple.
Looking for active pet brand opportunities right now? Browse real listings from verified pet brands on Pitchlo's pet UGC jobs page — no agency middleman, no cold pitching required.
What Pet Brand Deals Actually Look Like
Forget the vague "collab" DMs. Real pet UGC deals are structured jobs with clear deliverables and set pay. Here's what you'll actually be working on:
Product Demo Videos
This is the bread and butter. A pet food brand needs 3 x 15-second videos showing a dog eating their new grain-free formula. You film your dog, show the packaging, capture the reaction. Done. These pay anywhere from $75 to $400 per video depending on usage rights and exclusivity.
Unboxing and First-Use Content
Brands launching new products — a new harness, a slow feeder bowl, a grooming kit — need authentic unboxing content. You open it on camera, try it with your pet, give your honest take. These are usually 30–60 second videos and often come in bundles (3–5 pieces of content per brief).
Lifestyle and Aesthetic Content
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Some brands specifically want aspirational content. Think a golden hour walk with a custom leash brand, or a cozy morning shot with a cat and a new pet bed in frame. These skew toward photo-heavy deliverables and tend to work well for DTC pet lifestyle brands.
Testimonial-Style UGC
This is huge for pet supplement and health brands. They need real pet owners talking to camera about why they switched to their joint supplement or dental chew. These feel like organic reviews but are scripted or semi-scripted. High value, often $200–$600 per piece.
Recurring Brand Ambassador Deals
Once you've worked with a brand once and they liked your content, some will bring you on for ongoing work. Monthly content packages, seasonal campaigns, product launch series. This is where steady income starts to add up.
Pay varies a lot depending on usage rights. If a brand wants to run your video as a paid ad, that's a usage rights fee on top of your creation fee. Always ask upfront.
How to Find Pet Brand Opportunities
Here's the honest truth: most creators waste time cold-pitching brands on Instagram or filling out random contact forms that go nowhere. There's a better way.
Marketplaces With Real Listings
The fastest way to find pet UGC jobs is through a marketplace where brands are actively posting. Pitchlo works exactly like this — pet brands post what they need, you browse the listings, and you apply directly. No guessing whether a brand is even open to working with UGC creators. They're on the platform because they are.
This matters more than people realize. Cold outreach has a maybe 5–10% response rate if you're lucky. Applying to an active listing? You're already talking to a brand that's ready to hire.
Creator Facebook Groups and Slack Communities
There are active communities where brands occasionally post one-off opportunities. These are less consistent but worth joining — groups like UGC Creator Collective or Creator Economy communities on Slack. Treat these as a supplement, not a primary source.
Brand Websites (for specific targets)
If there's a specific pet brand you love — say, a sustainable dog food company or an indie cat toy brand — go direct. Look for a "partnerships" or "work with us" page. Some smaller DTC pet brands run their own creator programs. The hit rate is low, but the relationships tend to be stronger when they do respond.
LinkedIn
Pet brand marketing managers are on LinkedIn, and some actively post calls for UGC creators. Search "UGC creator" + "pet" or "dog" and filter by recent posts. It's not the most efficient channel but it's underutilized by creators in this niche.
This is where a lot of creators get it wrong. They think having a cute pet is enough. It's not. Brands are hiring you to create content that performs — content that makes someone stop scrolling and consider buying.
A Pet That's Photogenic and Reasonably Cooperative
Your dog doesn't need to do tricks. Your cat doesn't need to be calm (honestly, chaos can work). But the pet needs to be visible, in focus, and not actively fleeing the frame. Brands want to see your pet in your portfolio. If you don't have pet content in your samples, that's your first task.
Good Lighting and Stable Footage
No one expects cinema-level production. But shaky footage shot in a dark apartment isn't going to get you hired. Natural light is your best friend. Film near a window. Hold your phone steady or get a cheap tripod. This alone puts you ahead of 40% of applicants.
A Natural, Non-Stiff Presence On Camera
Especially for testimonial content, brands need you to sound like a real person — not someone reading off a script. Practice talking about your pet's routine naturally. How did you discover this brand? What problem did it solve? What does your pet do when they see the treat bag? That specificity is gold.
Content That Fits the Brief
This sounds obvious but it's the number one reason creators get rejected: they don't follow the brief. If a brand asks for a 15-second vertical video with the product visible in the first 3 seconds, do that. Don't submit a 45-second horizontal video with the product tucked in the background. Read the brief twice. Then film.
A Niche That Matches the Brand
A dog food brand doesn't necessarily want a creator whose content is 80% cats. A bird toy brand wants someone with birds (or at least experience with small animals). The more specific your pet content is, the easier it is for the right brands to say yes to you. According to Sprout Social, niche content consistently outperforms broad content in engagement — and brands know this.
Previous UGC Samples (Even If Unpaid)
You don't need a paid collab history to apply to pet brand jobs. Brands look at your samples, not your resume. Made a video of your cat trying a new toy you bought yourself? That counts. Filmed your dog's reaction to a new food? That's a sample. Build a small portfolio of 3–5 videos specifically designed to show what you can do for a pet brand.
How to Apply to Pet UGC Jobs (What Actually Works)
Applying on a marketplace like Pitchlo is different from cold pitching. Here's how to do it well.
Step 1: Set Up a Creator Profile That Does the Selling For You
Your profile is the first thing a brand sees. Include a short bio that mentions your pet (breed, name, vibe). Link to 2–3 of your best pet UGC samples — these can be hosted on Google Drive, a portfolio site, or even unlisted YouTube videos. Make it easy for the brand to say yes without needing to ask follow-up questions.
Step 2: Read the Brand Brief Before Applying
Every listing on Pitchlo includes a brief. Read it fully. Note the deliverables, timeline, pet type (some brands specifically want dogs vs. cats), and any specific requirements around video length or format. If you can't meet one of the requirements, don't apply and hope they won't notice. Apply to briefs where you're a genuine fit.
Step 3: Write a Pitch That's Specific, Not Generic
Don't send "Hi, I'm a UGC creator and I'd love to work with your brand!" That's a skip. Write 3–4 sentences max. Mention your pet, why your content fits this specific brief, and link to your most relevant sample. Something like: "My 2-year-old beagle Max is perfect for this brief — I've shot 5+ product demos in this format and my last dog food video had a 78% watch-through rate. Here's a sample: [link]." That's it. Specific, fast, done.
Step 4: Deliver on Time and Nail the Revision Round
Brands remember creators who hit deadlines and take feedback well. Most paid UGC deals include 1–2 revision rounds. Don't take it personally if they ask for changes. It's just production. Deliver clean files, name them properly (Brand_Video1_Final.mp4, not IMG_4823.mov), and respond to messages within 24 hours. This is how you get rehired.
Step 5: Talk About Usage Rights Before You Film
Before you start any content, clarify how the brand plans to use it. Organic social only? Paid ads? Email campaigns? Usage rights affect your rate. According to HubSpot's research on creator compensation, creators who negotiate usage rights earn significantly more per deal than those who don't. Paid ad usage typically adds 20–50% to your base rate. Don't skip this conversation.
Start finding paid pet brand deals today. Join Pitchlo and browse real opportunities from pet brands actively looking for UGC creators. No follower minimums. No agency fees.
The Pet Niche Is Wide Open — Go Get It
Pet UGC creator jobs are genuinely one of the best entry points into paid brand work right now. The pet industry is massive, brands are spending, and the bar to entry is lower than almost any other niche. You need a pet, a phone, decent light, and the ability to follow a brief.
The creators landing consistent pet brand deals aren't necessarily the ones with the biggest followings or the fanciest cameras. They're the ones showing up with relevant samples, applying to real listings, and delivering solid content on time.
That's it. That's the whole thing.
If you're ready to stop waiting for brands to find you, sign up on Pitchlo and start applying to real pet brand jobs today. The listings are live. The brands are real. Your pet is already a star — might as well get paid for it.
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