What the fee actually pays for

The visible part is distribution. When you post a job, it doesn't sit on a page hoping to be found. It's emailed straight to creators whose niche matches your brief, in waves across your first week. It's pinned near the top of the creator job board while it's fresh. It goes into the daily digest creators open over their morning coffee.

That's why brand-posted jobs here tend to get their first application within hours, not days.

The less visible part is everything that keeps the pool worth fishing in: creators paying to be here, spam listings gone, profiles that show real work rather than a follower count and a hope.

The part most brands don't think about until it bites them

Here's the failure mode of a completely free marketplace. It's worth understanding, because it explains our pricing better than anything else.

When contacting creators is free, some brands post a job, collect fifty applications, and disappear. Not out of malice — they get busy, the campaign slips, someone leaves. The creators who applied never hear a thing.

Do that enough times and creators learn. They stop writing tailored pitches. They stop applying to brands they don't recognise. The best ones — the ones with real portfolios and real options — go somewhere their time is respected. What's left is a big pool of low-effort applications, which is exactly what you don't want.

A paid contact step breaks that cycle. Brands who've paid respond, because they've made a decision. Creators who know they'll hear back keep showing up properly. Everyone's experience gets better — including yours, if you were always going to do the right thing anyway.

You're not just paying for access. You're paying for the fact that the creators applying to you still bother to try.

Why we don't offer a free trial

Free trials sound generous. In a two-sided marketplace they're usually a mistake, and here's why.

A free trial invites exactly the behaviour we just described — sign up, grab the contact details, disappear. It attracts people who want to look, not people who want to hire. And every one of them costs a creator an unanswered application.

Trials also work against you. The business model of a free trial is quietly hoping you forget to cancel. Sign up, get distracted, get charged for something you'd decided against. We don't want that to be how we make money.

So instead of a trial, we do what a trial is supposed to do, only better: cancel any time, and 30 days money-back, no questions asked. If Pitchlo doesn't work for your brand, email hello@pitchlo.com and we'll refund you in full. You won't need to explain, you won't get a retention call, and we won't make it hard.

A trial gives you seven days and hopes you're forgetful. This gives you a month and a straightforward way out. We think that's the better offer — and it means the brands who stay are the ones who found it genuinely useful.

Cancel when you're done hiring

Most brands don't hire all year round. You run a campaign, you find your creators, you're done for a while.

That's why Brand Pro is monthly. Subscribe when you're hiring, cancel when you've hired, come back when you need more. No annual lock-in, no cancellation fee. Plenty of brands use us for a month, get their creators, and vanish for a quarter — that's a completely normal way to use Pitchlo, and it's what we built it for.

The short version

• Posting jobs: free, always.
• Receiving and reviewing every application: free, always.
• Contacting creators: $69/month.
• No free trial. Instead: cancel any time, 30 days money-back.

If you've got questions about any of this, email hello@pitchlo.com. A person will answer.