Meta & TikTok Ads Expert - Life Coaching Leads

We're seeking an experienced Meta and TikTok advertising specialist to generate qualified leads and booked consultations for a life coaching and hypnosis services business. You'll manage the complete advertising lifecycle, from strategy development and campaign setup through ongoing optimization and reporting. This role requires deep expertise in paid social advertising, audience targeting, conversion tracking, and lead quality improvement—not just post boosting or engagement metrics. Your responsibilities include developing comprehensive paid advertising strategies across Meta and TikTok platforms, setting up campaigns with proper audience targeting and conversion objectives, creating or directing ad creative, implementing and auditing pixel tracking, and recommending improvements to landing pages and booking processes. You'll continuously test and optimize campaigns to improve lead quality and customer acquisition costs, providing weekly performance reports on ad spend, qualified leads, booked consultations, and measurable results. We require proven experience generating leads or customers through paid social advertising. Background in coaching, wellness, personal development, or appointment-based service businesses is preferred. You must understand relevant platform advertising policies and best practices.